And it’s important for you that you get help from someone who clucks when they are behind a slow car, refers to icy roads as “the footing is really slippy out there today”, and is well experienced in getting odd looks at the grocery story when popping in wearing their breeches after a great ride.
You don't want to have to spend time educating someone on the equestrian industry - you want them to already know it inside & out so they can offer you the best advice and hit the ground running.
I know the equestrian industry because I've lived it for the past 35+ years - as a horse-crazy kid, an athlete, a coach, a judge, volunteer, Chef de Mission for the Canadian Equestrian Team at Olympic, Pan American and World Equestrian Games, and an entrepreneur (through my company OutrageousCreations.com).
I want to see the industry thrive & dominate like other sports do.
And an important component to success is strong marketing know-how.
I hope that you join me as I regularly share tips, tools and ideas which you can implement easily for your own business.